Pub Intermarché 2017
Les petits marketers. (2017, 12 mars). Pub Intermarché 2017 [Vidéo en ligne].
What stands out
- Love at first sight.
- An original way to charm the other, to attract their attention: by grocery shopping.
- It takes effort and organization and, in this case, there are benefits to your own health (e.g.: better eating), not to mention that he learns to cook to amaze his classmates, but especially to please the cashier at the grocery store where he shops.
- Everything happens progressively so that trust is built.
- Friendly teasing and approval of friends in the choice of the other.
- Support of friends in his desire to please this young woman he sees only when he goes grocery shopping.
- Happy ending.
Stimulus questions
- What do you think about the seduction technique presented in this video?
- Can you describe the different steps?
- What makes it work?